Decision-Making Assistance is a set of services aimed at companies and individuals with the aim of improving their decision-making capacity. It helps to make better and more informed choices. Decision-Making Assistance expands the capacity for observation, develops reflective thinking, and helps to make more effective choices, without in any way intervening on the decisions themselves and on the freedom of those who make them. Decision-Making Assistance uses skills, methodologies, techniques and IT tools to guarantee the highest quality in the related services.

Why Decision Assistance?
Companies do not manage decision-making processes in an organized manner, and this inevitably leads to errors, inefficiencies, and waste of resources, and in the most serious cases even bankruptcy.
Furthermore, decisions have an impact on the internal and external image of the company and on the lives of workers.
Finally, company productivity can be undermined by conflictual work environments that do not motivate people.
Companies that do not optimize their internal decision-making processes lose efficiency, on average for a value equal to at least 10% of turnover.
Companies that do not optimize workers’ decision-making processes can lose up to 40% of productivity.

How it works
Decision-making assistance includes two areas of service:
- Optimization of decision-making processes
- Decision-making support for workers
Optimization of Decision-making Processes helps companies to recover efficiency and prevent errors, and is a consultancy and IT activity to support company management. The goal is to improve the quality of decisions and maximize company performance.
While Decision-making Support for Workers is a service that helps company personnel in the private and professional sphere, and has the goal of improving the quality of life of people through videoconference sessions with psychologists who are experts in Decision-making Assistance.
Consequently, it brings benefits to companies in terms of productivity and employer branding.

Methodology
The Ken Scent method combines classic methodologies for the analysis of the decision-making process such as SWOT analysis (Strengths, Weaknesses, Opportunities and Threats Assessment), Decision Trees (help visualize the consequences of choices), Predictive Models (predict the outcomes of decisions based on historical data), Cost-Benefit Analysis (Ethical and economic evaluation of different options), modeling and simulation methods, with techniques for enhancing intuitive intelligence, and the use of decision support systems. The Ken Scent Method is Proactive, Holistic, Impartial, Confidential, Empathic, Creative.

Advantages
- Helps companies become more competitive
- Reduces inefficiencies due to decision errors
- Increases worker productivity
- Improves the company climate
- Increases talent retention
- Promotes inclusion and tolerance
- Reduces absenteeism
- Promotes a positive and winning culture
